Mip Wise was founded by Aster Santana to empower people to support real-world decision-making more efficiently and effectively.
From the start, Aster's vision was to build a sustainable community of open-minded professionals and an environment where they could grow, in their careers and beyond.
From there would come well-prepared professionals and methods to bring advanced technologies to more companies, technologies that usually stay in academia (not always in a practical form) or with large consultancies and software vendors, at high cost.
The Mip Wise organization, formerly called Convexwise, was officially founded in August 2020 in Garopaba, Santa Catarina, Aster's hometown. The website was officially launched in May 2022.
At that time, the team already brought experience with decision problems in academia, consulting and software. Mip Wise also already had training programs and a platform for building apps, designed to help people develop their analytical skills.
Since day one, our main activities have been solving challenging practical problems and teaching others to get more out of advanced data analysis.
Today, with more companies looking for custom solutions to decide in a more systematic and scientific way, Mip Wise grows organically, with the support of our clients and our community.
We believe it is possible to build a mission-driven organization that balances purpose and profit. That is the vision we follow, building Mip Wise to leave a legacy.